Post by mukta888 on Oct 30, 2024 5:17:49 GMT -5
After the holiday season and then Epiphany, young and old gourmets alike will be able to continue to treat themselves during a sometimes freezing winter with Candlemas . This year, we will celebrate this gourmet festival on Thursday, February 2. Of pagan and then Christian origin but which today concerns all French people, this festival is an opportunity to enjoy good pancakes seasoned as desired with spread, sugar, jam or in a savory version, in a sharing and conviviality atmosphere . Create an SMS campaign now to build customer loyalty for Candlemas!
Candlemas in figures, an undeniable success
The popularity of this content writing service celebration is illustrated by the figures: in 2018, 13 tons of industrial pancakes and galettes to be filled for this occasion were sold, or €105 million . Adding to this the 6,000 tons of pre-filled galettes and their €55 million , we can see a massive craze.
Nutella doubles its sales on this occasion, while cider and jam merchants increase them by 50%. For Béghin Say (sugar), this period represents 1/4 of its annual turnover.
Around 1/4 of households celebrate Candlemas, or 10 million potential consumers.
Professional SMS at the service of your communication (SMS marketing)
Professional SMS campaigns for Candlemas?
Candlemas is therefore a popular celebration and therefore a marketing opportunity to seize, particularly for sellers of sweet groceries. Faced with competition, communication represents an important lever to get people talking about your products or make them more attractive. Professional SMS remains the most effective channel with a 95% reading rate.
Insert links in your posts!
This ensures that your offers are seen by your customers but also allows you to include a short URL that can redirect your recipients to your site or, for example, to a YouTube video that you have created especially for the occasion.
Some brands also organize contests around this date, such as a photo contest for Paysan Breton. The SMS campaign is one of the ways to get people talking about all your events.
Town halls, associations, shops… everyone loves Candlemas
Sellers of cream, sugar, flour, spread, jam and other products are not the only ones who can mark February 2nd in their calendar. Candlemas being a universal celebration, it is a good opportunity for a local community, an association or a shop to bring people together around a friendly and intergenerational event and to create social bonds while respecting barrier gestures.
Candlemas in figures, an undeniable success
The popularity of this content writing service celebration is illustrated by the figures: in 2018, 13 tons of industrial pancakes and galettes to be filled for this occasion were sold, or €105 million . Adding to this the 6,000 tons of pre-filled galettes and their €55 million , we can see a massive craze.
Nutella doubles its sales on this occasion, while cider and jam merchants increase them by 50%. For Béghin Say (sugar), this period represents 1/4 of its annual turnover.
Around 1/4 of households celebrate Candlemas, or 10 million potential consumers.
Professional SMS at the service of your communication (SMS marketing)
Professional SMS campaigns for Candlemas?
Candlemas is therefore a popular celebration and therefore a marketing opportunity to seize, particularly for sellers of sweet groceries. Faced with competition, communication represents an important lever to get people talking about your products or make them more attractive. Professional SMS remains the most effective channel with a 95% reading rate.
Insert links in your posts!
This ensures that your offers are seen by your customers but also allows you to include a short URL that can redirect your recipients to your site or, for example, to a YouTube video that you have created especially for the occasion.
Some brands also organize contests around this date, such as a photo contest for Paysan Breton. The SMS campaign is one of the ways to get people talking about all your events.
Town halls, associations, shops… everyone loves Candlemas
Sellers of cream, sugar, flour, spread, jam and other products are not the only ones who can mark February 2nd in their calendar. Candlemas being a universal celebration, it is a good opportunity for a local community, an association or a shop to bring people together around a friendly and intergenerational event and to create social bonds while respecting barrier gestures.