Post by habiba123820 on Oct 31, 2024 5:32:46 GMT -5
Brands and senders are trying their best to gain the attention of their recipients who receive a multitude of emails in their inbox. Indeed, getting the recipient's attention has become a real challenge for marketers.
A logo has a great value for a brand. It gives the brand an identity, builds trust with the customer and brings the brand to life. Who doesn't know the Nike swoosh or the famous bitten apple from Apple? It is therefore particularly important for a brand to show its logo as often as possible in order to create a high recognition value for the end customer.
What is BIMI? Definition and benefits
BIMI (Brand Indicators for Message Identification) offers brands the possibility of displaying their logo directly in the email box of their customers and wordpress web design agency prospects, that is, next to the name of the sender.
On July 21, 2020, Google announced a pilot that would allow organizations that authenticate their emails with DMARC to display their logo in Gmail. The pilot will begin with a limited number of senders before a full rollout in the coming months. Organizations will have the choice to adopt the BIMI standard or not.
BIMI has two major advantages:
using the brand logo to directly leverage brand identity in the inbox and increase recognition.
an additional technical means of verifying the identity of a brand, of the sender of an e-mail.
These two factors help improve the deliverability as well as the opening and click-through rates of emails. However, there is a long way to go before an email reaches the inbox and a number of technological hurdles to overcome.
Discover the players in emailing
There are several actors involved in the sending and deliverability of a marketing email:
First, there is the sender of the email , in our case the marketing department of a brand. The sender has a great interest in ensuring that their advertising message reaches as many recipients as possible and obtains good results in terms of opening rates, response rates, etc. The technical aspects of sending and delivering their email campaigns are complex elements for brands to deal with.
It is the emailing platforms (like Sarbacane) or also called ESP (email service provider) that take care of the technical aspect of the creation and "routing" of the brands' email campaigns. The ESP generally knows all the obstacles such as the authentication procedures of a marketing email.
Email providers also play an important role. They accept and deliver or not the email to the recipients' inbox. Email providers protect the recipients (their customers) from spam and phishing techniques.
Recipients want to receive and read their emails without being bothered by spam and phishing.
Get more security and deliverability
It is therefore impossible to circumvent the technical requirements to create the added value that BIMI offers. The foundation of BIMI, in 2015, was the DMARC authentication protocol (Domain-based Message Authentication, Reporting and Conformance). In simple terms, DMARC means that the same sender appears on the envelope, on the letterhead and in the signature of a letter, so that the recipient can be sure that the letter really comes from this sender. This is exactly what the recipient of an email unfortunately cannot see without technical knowledge. With BIMI, the world's largest email providers (including Verizon, Microsoft and Google) have introduced a cross-industry standard in the field of email marketing. Emails from senders who use BIMI are displayed in the recipient's inbox with the brand logo. However, this only works if the email client receiving the email also supports BIMI.
A logo has a great value for a brand. It gives the brand an identity, builds trust with the customer and brings the brand to life. Who doesn't know the Nike swoosh or the famous bitten apple from Apple? It is therefore particularly important for a brand to show its logo as often as possible in order to create a high recognition value for the end customer.
What is BIMI? Definition and benefits
BIMI (Brand Indicators for Message Identification) offers brands the possibility of displaying their logo directly in the email box of their customers and wordpress web design agency prospects, that is, next to the name of the sender.
On July 21, 2020, Google announced a pilot that would allow organizations that authenticate their emails with DMARC to display their logo in Gmail. The pilot will begin with a limited number of senders before a full rollout in the coming months. Organizations will have the choice to adopt the BIMI standard or not.
BIMI has two major advantages:
using the brand logo to directly leverage brand identity in the inbox and increase recognition.
an additional technical means of verifying the identity of a brand, of the sender of an e-mail.
These two factors help improve the deliverability as well as the opening and click-through rates of emails. However, there is a long way to go before an email reaches the inbox and a number of technological hurdles to overcome.
Discover the players in emailing
There are several actors involved in the sending and deliverability of a marketing email:
First, there is the sender of the email , in our case the marketing department of a brand. The sender has a great interest in ensuring that their advertising message reaches as many recipients as possible and obtains good results in terms of opening rates, response rates, etc. The technical aspects of sending and delivering their email campaigns are complex elements for brands to deal with.
It is the emailing platforms (like Sarbacane) or also called ESP (email service provider) that take care of the technical aspect of the creation and "routing" of the brands' email campaigns. The ESP generally knows all the obstacles such as the authentication procedures of a marketing email.
Email providers also play an important role. They accept and deliver or not the email to the recipients' inbox. Email providers protect the recipients (their customers) from spam and phishing techniques.
Recipients want to receive and read their emails without being bothered by spam and phishing.
Get more security and deliverability
It is therefore impossible to circumvent the technical requirements to create the added value that BIMI offers. The foundation of BIMI, in 2015, was the DMARC authentication protocol (Domain-based Message Authentication, Reporting and Conformance). In simple terms, DMARC means that the same sender appears on the envelope, on the letterhead and in the signature of a letter, so that the recipient can be sure that the letter really comes from this sender. This is exactly what the recipient of an email unfortunately cannot see without technical knowledge. With BIMI, the world's largest email providers (including Verizon, Microsoft and Google) have introduced a cross-industry standard in the field of email marketing. Emails from senders who use BIMI are displayed in the recipient's inbox with the brand logo. However, this only works if the email client receiving the email also supports BIMI.